The Baobab Project – Madagascar

An innovative approach to tackle poverty and deforestation in Madagascar

Baobab forest in Madagascar
Baobab forest in Madagascar

By placing an economic value on the baobab fruit to improve the incomes of very poor people, we want to encourage local communities to protect their local trees and natural resources for a living forest.
Madagascan forests are under strong human pressure, and are likely to disappear even before having been fully studied. Indeed, 250,000 hectares of Madagascan forests disappear every year which means that if this pace of destruction is maintained the forests will have completely disappeared in a decade.

Deforestation by slash and burn agriculture
Deforestation by slash and burn agriculture

This will be a catastrophe for Madagascar which is one of the ten most important biodiversity “hot spots” on the planet. The main reason for deforestation is slash & burn for agriculture because of poverty, ignorance and a traditional disastrous habit.
Baobab tree is a genus of eight species and six only grow in Madagascar an emblematic symbol of the country.
For centuries local populations have used all parts of the multi-purpose baobab tree as a source for daily food, craft products and as a traditional remedy for skin, respiratory, digestive, fever and other ailments.
We want to bring to the world the health benefits of two 100 % ethical and sustainably wild harvested, raw and organic super ingredients from the baobab superfruit from Madagascar:

  • Baobab fruit powder
  • Baobab oil from the seeds

To make the Baobab Superfruit from Madagascar available to the world we need to raise funds for the first run.

The local population has always consumes the products of the baobab, we have to help them to preserve this heritage.
The local population has always consumes the products of the baobab, we have to help them to preserve this heritage.

To discover everything on the Baobab Project, participate to the crowdfunding and received great perks visit our Indiegogo page


Buy organic and natural baobab powder and food supplements, full of natural and powerful antioxidants for the body and spirit’s vitality on, the e-shop of AGOJI’s company : organic baobab powder

Giant Madagascar Baobab tree

Also known as the Giant Madagascar baobab (Adansonia grandidieri), or Grandidier’s baobab, this iconic tree once towered over Madagascar’s dramatic arid western landscapes but now exists in only five known locations.

Its thick, bottle-shaped trunks hold large amounts of water, an extremely valuable resource to people and wildlife living in the drier regions of this island nation.

The baobab reflects the uniqueness of Madagascar’s flora. All but one of the world’s eight baobab species survive here, and most are found nowhere else on the planet.


More information about the giant Baobab tree of Madagascar

Malagasy communities call this tree the “mother of the forest”, because of its edible fruits, oil-bearing seeds, and bark that can be made into rope. In many areas, certain believers consider individual baobabs sacred and make regular offerings. Like other large trees in habitats around the world, this baobab plays an essential role in the local ecosystem. While nocturnal bats pollinate most baobabs, this particular species is pollinated by nocturnal lemurs.

Its status as a resource provider and occasional sacred site has spared individual baobabs in areas where much of the original forests has been cleared. Scientists believe that in earlier times, baobabs grew in deciduous forests near to water. Today, however, they are scattered throughout degraded lands.

The baobab has difficulty reproducing in these unnatural conditions, which has resulted in a steadily aging population. Converting land for agricultural development has dramatically transformed, and in turn reduced, the baobab’s habitat. Competition from invasive species only worsens the situation, placing the species – and the abundant life it once supported – under threat.

Scientists expect habitat loss and climate change to cause many extinctions of plant species. CI-Madagascar is working closely with nongovernmental and government partners, as well as local communities, to address the country’s deforestation and land management issues.

In 2003, the Madagascar government committed to tripling the size of its current protected area network. By identifying sites, or Key Biodiversity Areas, where threatened species such as the baobab are known to exist, we are helping to ensure that protected areas include the most critical places for conservation.

Since the global conservation status of most plants have never been assessed, many species are likely to disappear before we know they exist. The majestic baobab, itself on the brink of extinction, stands as a symbol for those plants we may yet lose.